Buying habits are changing gradually. What was once practical is now bad; what was once exotic now pollutes and consumes. Social awareness of food is beginning to shift towards two trendy goals. The first one is a healthier diet, and the second one is a more environmentally friendly consumption. They are not the same, they do not pursue the same objective despite being grouped under the same ECO umbrella.

The ECO label has proliferated in recent years supported by misinformation, with the place of origin becoming increasingly important on product labels. In this process of change, we must be slightly faster and more astute than the advertising offered by the agents concerned, and be aware of the negative externalities of choice in purchasing. We must take a couple of steps aside and move forward. Reaffirm the consumer vote, understanding that good intentions are not synonymous with good actions, and doubt the information initially received. Renounce to some privileges that we didn’t know they were until now and restructure the buying process.

The #degrowth series reflects on the consumption of proximity and the different carbon footprint that the choice of one product or another has, depending on the place of origin of the crop, the agricultural techniques used, its packaging, etc.